$18.74
$24.99
$18.74
$24.99
With over 50+ years of experience, discover our ammonia and alcohol-free formula delivers long-lasting color while prioritizing hair health. Developed in Italy with 8 organic herbal extracts and clinically tested for safety and performance, our collection offers a range of shades designed to provide long-lasting, fade-defying color while restoring vitality and promoting healthy, vibrant hair.
Since 1970, we have been at the forefront of hair color innovation, pioneering the first ammonia-free formula. Crafted in Rome, Italy, our commitment has always been to prioritize hair health without compromising on performance. With decades of expertise, our formulas blend tradition and advanced technology to deliver rich, long-lasting color while keeping hair strong, vibrant, and nourished
Our innovative formula lightens hair by up to two shades and ensures 100% gray coverage without relying on harsh chemicals. Stubborn grays are effectively covered while maintaining hair health. Free from ammonia, alcohol, parabens, gluten, SLS, and phthalates, our formula offers a gentle yet effective coloring experience.
Enriched with 8 organic herbal extracts, our formula enhances color intensity and helps restore the natural health and vibrancy of hair. Our colors are formulated to be long-lasting and fade-defying, ensuring a vibrant color shade for longer.
Made from recycled & reusable materials, enjoy more product with a reduced environmental footprint and benefit from a larger sample of our Royal Cream Conditioner.
Natural Hair color that lightens or darkens up to 2 shades. This series is designed to cover 100% of gray hairs and restore a healthy, vibrant look using a gentle, ammonia-free formula enriched with organic extracts.
Add dazzling golden highlights with our permanent, ammonia-free formula. The D Series not only changes hair shade by up to 2 shades but also rejuvenates and restores vitality, leaving hair healthy and vibrant.
Infuse your hair with beautiful brown and red highlights. Our M Series, formulated with organic extracts, lightens up to 2 shades while revitalizing hairs natural health and shine.
Achieve rich, captivating copper tones enhanced with golden highlights. This ammonia-free formula gently lightens hair by up to 2 shades and helps restore vitality for a truly radiant look.
Neutralize unwanted copper or red tones with our C Series. Designed to lighten up to 2 shades and restore vitality, it ensures hair maintains its natural beauty with a cooler, more balanced finish.
Made with gluten-free, non-GMO ingredients, our hair color is cruelty-free and vegan. Were dedicated to delivering high-quality products that are as kind to the environment as they are to hair.
Whether a professional stylist or someone who prefers to color hair at home, this product guarantees professional results. With a secure, resealable bottle design, the formula stays fresh for every use.
Embracing the beauty of healthy, vibrant hair is effortless with this all-encompassing hair color collection. Selecting the perfect shade allows for a transformation that not only looks stunning but also nourishes hair from root to tip.
Directions Mix equal parts of color and developer in a plastic or glass bowl (no metal). Adjust quantity for hair length and volume. Stir to gel consistency. Apply to dry, unwashed hair, starting at the roots. Leave for 40 minutes. Rinse thoroughly, avoiding eye contact. Use Herbatint Normalizing Shampoo, then apply Royal Cream conditioner. Leave for 5 minutes, then rinse.
