cleanses and strengthens the gums Thoroughly cleanse your teeth and care for gums with the gentle power of minerals and the pure organic and natural plant extracts in this effective toothpaste. Its our popular paste that gently cleans your teeth, soothes and helps strengthen your gums and tastes minty fresh. The astringent properties of organic ratanhia and the gently effective disinfectant in our soothing myrrh extracts are proven healthcare secrets from ancient cultures that naturally clean and tone your modern mouth. Your gums feel invigorated and toned and your smile sparkles from the natural cleansing power of calcium. Strong gums protect the healthy teeth in your beautiful smile.